As consumers increasingly seek out simpler and healthier ingredients, many are also aiming to boost their fiber intake. Numerous popular consumer packaged goods (CPGs), such as Fiber One, contain lengthy ingredient lists that may not align with consumers’ preferences for clean labels. In contrast, a juice or smoothie enriched with soluble fiber could satisfy both the desire for straightforward ingredients and the need for additional roughage. Furthermore, consumers are looking for more portable food, beverages, and snacks. On-the-go breakfast products alone generated over $1 billion in 2015. A fiber-rich breakfast drink could easily cater to the morning needs of consumers.
Fiber plays a crucial role in a balanced diet, and many individuals are actively seeking ways to incorporate more of it into their meals. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is renowned for its ability to prevent or alleviate constipation. Additionally, fiber-rich foods can support weight management and reduce the risk of diabetes and heart disease.
There are numerous ways to incorporate soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly integrated into drinks, while PromOat, derived from non-genetically modified Swedish oats, serves a similar purpose. Another popular option is Fibersol, a corn-based soluble fiber frequently added to health-oriented beverages, including juices and meal-replacement drinks. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If this added fiber does not compromise the coffee’s flavor, it could prove to be a lucrative opportunity for manufacturers.
Some may view fiber as a trend ingredient akin to protein. While fiber is gaining renewed interest among younger consumers, it is unlikely that they will tire of it in a few years. If they experience the health benefits associated with a fiber-rich diet, they may be motivated to maintain it. Adding fiber to popular beverages, such as cold brew coffee, enhances the product’s value, provided it does not alter the taste or texture. Consumers have expressed a clear desire for more convenient sources of fiber, but they are unlikely to sacrifice the flavor of their morning coffee in the process.
Incorporating products like solaray cal mag can further enhance the nutritional profile of these beverages. As the trend towards healthier options continues, the inclusion of fiber-rich ingredients, including solaray cal mag, can meet consumer demands while ensuring that taste remains a priority. Ultimately, the challenge lies in successfully adding fiber to popular drinks without compromising their beloved flavors.