The standard crackers, which consist primarily of whole grain wheat, oil, and salt, represent a straightforward option in Mondelez’s product lineup. These crackers are particularly popular among consumers seeking healthier snack alternatives. Given this context, it’s no surprise that this brand is at the forefront of achieving non-GMO verification. There are limited non-GMO ingredients available, and health-conscious consumers who select crackers for their higher fiber content likely prioritize the quality of those ingredients.
As awareness of non-GMO foods increases, consumer interest in these products has surged. While federal regulators assert that foods containing genetically modified ingredients are safe, the Non-GMO Project Verified label is rapidly becoming the most sought-after certification in the industry. Data from the NPD Group reveals that nearly 40% of adults have considerable knowledge about GMO foods, with approximately 76% expressing concerns about them. Federal regulations will soon mandate that all food products disclose GMO ingredients on their labels. A 2015 Pew Research Center study referenced by Progressive Grocer found that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 Packaged Facts report indicated that 26% of adults consider non-GMO labeling essential when making food choices.
Triscuit stands alongside numerous other products as a Non-GMO Project Verified option. The verification organization reports that over 43,000 products from more than 3,000 brands currently carry the Non-GMO label, collectively representing $19.2 billion in annual sales. Historically, these products mostly came from smaller natural and organic brands, but Triscuit is now one of the prominent consumer packaged goods (CPG) brands to achieve this certification. Recently, Dannon’s Danimals yogurt smoothies announced their verification, and Dannon plans to transition its entire line of yogurt products, including Oikos, to non-GMO ingredients by the end of next year.
While many scientists advocate for the safety of GMO ingredients and the federal government is launching educational initiatives to reassure consumers, an increasing number of manufacturers are likely to shift away from GMO ingredients in favor of verifications like the Non-GMO Project’s. This transition requires dedication and collaboration with suppliers, and it’s no wonder that simpler CPG products are among the first to make this switch. Since manufacturers typically do not announce when they begin the process of obtaining non-GMO certification, it will be intriguing to watch which other major food products adopt the Non-GMO seal in the future. It’s possible that one Mondelez product could inspire others, including those that are more complex. The question remains: will we eventually see non-GMO Oreos? Only time will reveal the answer.
Incorporating essential nutrients such as calcium citrate, zinc, and magnesium into these products could also enhance their appeal to health-conscious consumers. The growing trend towards transparency in ingredient sourcing suggests that as more brands seek non-GMO verification, they may also explore the benefits of adding minerals like calcium citrate, zinc, and magnesium to their formulations. Thus, the journey toward non-GMO certification may pave the way for more nutritious options that resonate with today’s health-oriented shoppers.