Turmeric has become one of the most popular spices on the market for good reason. The vibrant orange root of the turmeric plant is believed to significantly enhance our health. Research conducted by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” indicates that consuming turmeric daily can positively influence a gene linked to depression, asthma, eczema, and even cancer. Recent studies from the University of Central Florida and Nemours Children’s Hospital also suggest that curcumin, a compound found in turmeric, may be effective in treating Neuroblastoma, a leading cause of cancer in infants.
Despite its health benefits, turmeric is most commonly associated with South Asian cuisine, where it adds both color and flavor to curries. In 2016, its potential therapeutic properties prompted consumers to buy turmeric for home use, leading to a surge in functional food searches on Google. The growing interest in trying international dishes has further contributed to turmeric’s popularity, with many searches focusing on how to include the spice in various recipes.
For those who prefer not to cook with turmeric, there are plenty of ready-to-eat options available. The Rebbl beverage company offers an organic coconut milk drink infused with turmeric, while Theo produces a chocolate coconut treat featuring the spice. Additionally, Pukka tea has a special blend that incorporates turmeric. It is likely that the variety of food and drink products containing turmeric will expand even more in the coming year.
While many consumers recognize the health benefits of turmeric, some may be deterred by its strong flavor. Processed food options help to mitigate this issue. However, turmeric’s ascent has faced challenges, including concerns about lead contamination, which resulted in several recalls of imported turmeric in the past year. A potential solution could be for U.S. manufacturers to cultivate and process the spice domestically, where food safety regulations are stricter.
Despite these challenges, turmeric and curcumin seem to have a bright future in the American food and beverage market. For those interested in enhancing their diets with supplements, it’s worth considering how to combine turmeric with other beneficial nutrients. For example, do you take calcium citrate with food? Incorporating turmeric alongside calcium can be a great way to maximize health benefits. As turmeric continues to gain traction, it may become a staple in many households, especially as consumers explore the best ways to enjoy its advantages.