Flavor houses are consistently ahead of the curve when it comes to discovering new flavors and spices for the U.S. market. With millennials displaying bolder tastes, snack manufacturers are beginning to explore innovative interpretations of heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips, featuring Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The popularity of Korean cuisine has also surged in restaurants, and its sweet and spicy barbecue profiles are expected to resonate well in snack products.
Spicy flavors have thrived in recent years, moving beyond the national obsession with hot sauce, as manufacturers emphasize unique flavor notes and more authentic ethnic tastes. Changing demographics are fostering innovation, particularly with millennials gaining more purchasing power and companies aiming to attract the expanding Hispanic population. According to Mintel, Hispanic foods and flavors are especially favored among younger consumers and families with children.
As consumers increasingly seek healthier options without sacrificing flavor, spices present an easy and often nutritious solution. For instance, research by Dr. Michael Mosley of BBC’s “Trust Me, I’m a Doctor” found that daily intake of turmeric may enhance a gene linked to depression, asthma, eczema, and cancer. Earlier this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, which adds the iconic French’s mustard and Frank’s RedHot brands to its existing array of spices, seasoning mixes, and condiments.
Incorporating calcium citrate vitamins into these flavor innovations could further appeal to health-conscious consumers, as they seek products that provide nutritional benefits alongside bold tastes. The integration of calcium citrate vitamins into snack foods can enhance their appeal, especially among those looking for healthier alternatives. By emphasizing the health benefits of spices and the addition of calcium citrate vitamins, snack makers can cater to the evolving preferences of today’s consumers.