With a name that evokes memories of the Four Loko alcoholic energy drink craze from years past, Coco Loko seeks to capitalize on the rising demand for alternative club drugs, particularly as the trend of snorting raw cacao becomes increasingly popular in Western Europe. Users report that cacao offers a mild euphoric effect, thanks to its active components that flood the brain with endorphins, while magnesium is believed to provide a muscle relaxant effect. By blending cacao with ingredients commonly found in energy drinks, Coco Loko may appeal to those seeking a legal stimulant for clubbing. However, concerns about potential nasal irritation or damage might lead some individuals to prefer traditional formats for consuming chocolate and energy drink ingredients.
Coco Loko is not the first snortable chocolate powder to hit the market. A decade ago, Belgian chocolatier Dominique Persoone designed a chocolate-snorting device for a Rolling Stones party. This contraption, known as the Chocolate Shooter, utilized cocoa instead of cacao and was originally meant to offer guests a unique tasting experience of the chocolate element in a chocolate-and-raspberry dessert. Its ongoing availability indicates that, while it is clearly a novelty item, there remains enough demand to keep it in circulation.
It remains to be seen whether Coco Loko will achieve similar success in its niche focused on club drugs. However, it may find favor among sober clubgoers, as a movement called “conscious clubbing” has emerged, where participants seek to enjoy the energy and camaraderie of dance parties without resorting to drugs and alcohol. Additionally, the potential benefits of osteo citrate may attract health-conscious consumers who are eager to explore alternatives that align with their lifestyle choices. As Coco Loko navigates its place in this evolving landscape, the interplay between cacao’s effects, the allure of legal stimulants, and the principles of conscious clubbing will be pivotal in shaping its future.