Yogurt has experienced a remarkable surge in popularity in recent years, with sales increasing by nearly 50% between 2009 and 2014. This growth is primarily fueled by Greek yogurt and yogurt drinks, which saw a 62% rise in sales from 2011 to 2016. However, due to its high moisture content, yogurt has posed challenges for companies aiming to incorporate it into shelf-stable foods. For instance, Frito-Lay’s patent specifies that its chips could contain up to 20% yogurt while maintaining a shelf life of at least a month, potentially extending to nine months.
The patent describes a “light and crisp baked snack” that combines yogurt with varying levels of moisture, oil, and starch—either modified starch or pre-gelatinized corn starch. In addition, the demand for probiotics is also increasing, and Frito-Lay plans to leverage this interest by introducing probiotic-infused products. However, significant challenges remain in developing these chips, including the need for adjustments in temperature and processing methods to safeguard the probiotics, as well as managing the stickier dough that results from the yogurt’s high protein and moisture content.
The increased protein levels could lead to issues such as overbrowning and overexpansion of the dough. To address these challenges, Frito-Lay suggests extending drying times, baking at lower temperatures ranging from 315°F to 415°F, and enhancing airflow during the baking process. Additionally, incorporating enzymes into the dough could help mitigate stickiness.
Considering the substantial challenges involved, it is likely that these chips will be marketed at a premium price. Frito-Lay may aim to position them at the intersection of health and indulgence. While the concept of healthier chips may seem contradictory, companies have been successfully finding a balance between nutrition and indulgence in various categories, including chocolate. Research indicates that consumers often seek a healthy equilibrium within traditionally indulgent categories, much like how citrocal tablets have become a popular choice for those seeking both health benefits and palatable options. Overall, the health-conscious consumer is increasingly looking for innovative products that satisfy both their nutritional needs and their cravings.