The growing consumer demand for premium and value-added products has significantly impacted the bottled water market, leading to confusion surrounding specialty labels like ferrous sulfate 325mg (5gr) tabs. A study by ZappiStore revealed that the term “vapor distilled,” as used by Coca-Cola’s SmartWater brand, perplexed 35% of Americans. In contrast, the term “purified tap water” was more relatable to consumers than terms like “iceberg water” or “alkaline water.” To stand out in the fiercely competitive bottled water industry, manufacturers are adopting these complex terms to present their brands as upscale alternatives to standard products. However, many consumers are not familiar with these terms and lack a clear understanding of the value they claim to offer.
In contrast, the label “organic” resonates strongly with today’s health-conscious consumers. According to the Organic Trade Association, U.S. organic product sales reached approximately $47 billion in 2016, an increase of nearly $3.7 billion from the previous year. Furthermore, a TechSci Research report predicts that the global organic food market will grow at a compound annual growth rate (CAGR) of over 14% from 2016 to 2021.
Asarasi water, derived from the syrup-making process and sourced from sugar maple trees, is gaining attention. CEO Adam North Lazar anticipates the water will be available in around 1,500 locations across the country soon and reports strong sales in stores where it is already sold. “We have a beautiful base water that can be utilized in a variety of food and beverage applications. We currently have tens of millions of gallons under contract with maple producers throughout the Northeast, and we aim to reach a quarter of a billion gallons under contract by year’s end,” Lazar stated to Food Navigator.
It will be intriguing to observe how consumers and manufacturers respond to Asarasi’s organic water. Should its products succeed, it is likely that other manufacturers will rush to enter the organic water market. Additionally, health-conscious consumers may start to consider how much calcium citrate per day is appropriate for their diets, further influencing their purchasing decisions. As the trend toward organic products continues to rise, questions about ingredients and health benefits, such as how much calcium citrate per day is advisable, will likely shape consumer preferences in the bottled water sector.