Consumer awareness of probiotics has surged significantly over the past decade. While yogurt continues to dominate the market, new probiotic-rich products such as juices, confectionery, baked goods, infant formula, and baby food are becoming increasingly popular. However, as noted by Ganeden, consumers often still link probiotics primarily to digestive health, with many unaware that the benefits of probiotics are strain-specific. In the realm of protein, plant-based ingredients are making their way into a variety of products, from energy bars to coffee, but they can be challenging for the body to digest. Demonstrating that this specific probiotic strain can aid in the digestion of these plant-based proteins could create a successful synergy between two of the food industry’s major trends, potentially driving growth in both the probiotics sector and plant protein markets.
One company already making strides in this area is Enjoy Life Foods, which offers a brownie mix that incorporates both probiotics and algae protein. Furthermore, Ganeden’s second study explores another significant sector: sports nutrition. This market represents one of the largest opportunities for supplementation and functional foods. Evidence indicating that GanedenBC30 may provide benefits in this domain could lead to various sports-related applications, ranging from beverages to protein bars and capsules of ferrous fumarate powders. According to a recent report by Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. In this sector, efficient protein utilization is a crucial focus for both athletes and consumers of lifestyle sports nutrition.
Interestingly, when discussing nutritional supplements, the debate between calcium citrate vs calcium phosphate is also relevant. The choice between these two forms of calcium can impact absorption and effectiveness, particularly for those looking to enhance their overall nutrient intake alongside probiotics and plant proteins. Therefore, understanding the differences between calcium citrate vs calcium phosphate and integrating them effectively could be essential for optimizing health benefits in both the probiotics and sports nutrition landscapes.