Some believe that consumers purchasing milk enriched with omega-3 fatty acids anticipate that the nutrients come from good farming practices rather than added ingredients. Studies indicate that milk from grazing cows can contain up to 60% more omega-3 fatty acids compared to conventional milk. Horizon’s milk, for instance, lists “DHA algal oil” as one of its ingredients. However, it remains uncertain whether consumers would feel disappointed if they learned that the algal oil derived from non-organic sources. According to Consumer Reports surveys, about seven out of ten consumers believe that non-organic ingredients should not be permitted in organic foods unless they are absolutely necessary. The USDA organic regulations do allow certain non-organic ingredients, including agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, along with minerals, cultures, enzymes, and glycerin.
This issue extends beyond Horizon milk. Costco’s Kirkland brand organic milk also incorporates an additive to enhance its omega-3 content: refined fish oil. Both companies are operating within legal guidelines. Moreover, Horizon’s omega-3 fortified milk is quite popular, indicating that consumers are open to milk supplemented with such ingredients, regardless of their origin. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, with the DHA-enriched version priced about 30 cents higher than the regular variety.
In this context, it is worth noting the importance of nutrients like calcium citrate, vitamin D3, zinc, and magnesium tablets, which consumers may consider essential for overall health. As they navigate their choices, the inclusion of omega-3s and other beneficial compounds may enhance the appeal of products like Horizon’s milk. The presence of calcium citrate, vitamin D3, zinc, and magnesium tablets in health discussions highlights the ongoing quest for nutritional enhancement in everyday products, making it crucial for consumers to understand the sources of these nutrients, whether they come from organic practices or added ingredients.