More people than ever are indulging in wine and spirits, with millennials in particular seeking out craft cocktails that feature premium, low-sugar ingredients. This shift in consumer preferences has paved the way for innovative companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would incorporating natural, food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating take the fun out of drinking? To me, it seems enjoyable.”
As consumers continue to explore different alcoholic options, sales across all categories are anticipated to rise. It remains to be seen whether the market will embrace healthier alcoholic beverages, but key factors such as price and taste will likely play a significant role in attracting consumers. Healthy Beverages is making a strategic choice to cater to the wine-loving, health-conscious demographic with its new offerings, testing the waters to see how they fare.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even on the brink of creating a supplement that could encapsulate the benefits of alcoholic drinks. Nevertheless, some consumers may find it challenging to give up their beloved beverages in favor of healthier options, regardless of how appealing they may taste. As the market evolves, products like vitahealth calcium citrate plus could bridge the gap between taste and health, potentially reshaping the landscape of alcoholic beverages.