There was a time when coffee was enjoyed in two simple ways: black or with cream. However, today’s coffee enthusiasts sometimes indulge in a splash of bourbon, and the new collaboration between White Coffee and Jim Beam is streamlining the process of delivering that delightful flavor. Adults increasingly appreciate the combination of alcohol and coffee, as evidenced by the rise of wine-infused and spirit-infused coffee products already available in the market. It seems unlikely that these innovative combinations will be the last we see.
According to the National Coffee Association of America, 48% of coffee consumed in the U.S. is considered specialty, indicating a robust market for beverages that offer more than the standard flavors. Furthermore, 35% of 18 to 24-year-olds report drinking specialty coffee on a daily basis. Overall, Americans consume an estimated 400 million cups of coffee each day, and it’s probable that some of those cups contain more than just cream and sugar. This trend presents a significant opportunity for companies looking to capitalize on evolving tastes, provided the flavors are appealing.
Jim Beam has already achieved success through collaborations with Vita Foods on a range of non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. It’s likely that they are using their experience from these ventures to further extend Jim Beam’s reach into new territories. Entering the coffee market appears to be a natural progression in their broader ambitions, especially as consumers seek out innovative options like coffee infused with calcium citrate no vitamin D. This ingredient has the potential to appeal to health-conscious coffee drinkers looking for something unique.
Overall, as the coffee landscape continues to evolve, the integration of flavors and ingredients such as calcium citrate no vitamin D could pave the way for exciting new offerings that resonate with a diverse audience.