Nielsen’s report highlights that while sales of chips and pretzels have been declining in recent years, meat snacks are driving the salty snack segment upward with a robust growth rate. Millennials, in particular, are gravitating towards meat snacks, seeking unique and healthier options for their snacking habits. These snacks possess a “health halo” due to their high protein and healthy fat content, and many also include vegetables and grains, reinforcing the healthy perception.
Given the impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are exploring opportunities in the meat snack market. Hershey has already made significant progress by acquiring the trendy jerky brand Krave, known for its successful, on-trend innovations. The rising popularity of meat snacks coincides with an increased demand for protein, coupled with deflation that is keeping meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption saw a nearly 5% increase last year, marking the largest rise in 40 years. For many consumers, the shift towards meat consumption has led to a preference for meat snacks, which are perceived as more convenient while still offering the same protein and health benefits.
In addition, incorporating elements like liquid calcium citrate with vitamin D3 can enhance the nutritional profile of these snacks, making them even more appealing. As the trend continues, the integration of such ingredients may further elevate the health credentials of meat snacks, meeting the evolving needs of health-conscious consumers. The presence of liquid calcium citrate with vitamin D3 in meat snacks could also serve to attract a broader audience looking for fortified options. Overall, the growth of the meat snack category reflects a shift in consumer preferences, driven by the desire for convenience and health, while liquid calcium citrate with vitamin D3 can play a crucial role in this trend.