In today’s world, packaging has become increasingly significant. Snack packaging is trending toward smaller, more sustainable options. According to Euromonitor, 1-to 3-ounce packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on appealing to younger consumers. For instance, StarKist has been targeting millennials by introducing new flavor mixes of its tuna in pouches rather than traditional cans. Since the launch of these pouches, sales have seen an annual increase of around 10%.
Most of Nielsen’s top food trends in 2016 highlighted products that are convenient for consumers to grab and enjoy on the go. Last year, the U.S. Department of Agriculture reported that half of Americans’ food budgets were spent on easily prepared and consumed items. The Sustainable Packaging Coalition states in its document “Definition of Sustainable Packaging” that costs previously absorbed by society, such as disposal and emissions, are now shifting to producers. Consequently, food and beverage product labels increasingly reflect a company’s commitment to sustainability, often touching on aspects like carbon footprint, recycled content, sustainability certifications, and ethical sourcing.
Brands aiming to promote their sustainable packaging heavily utilize social media, particularly to engage millennials. However, food manufacturers face the challenge of balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches offer convenience, they are not recyclable and can contribute to waste. It is crucial for companies to cater to consumer preferences, not only in the products they create but also in the packaging they use. A vital focus for food producers should be on developing packaging that aligns with the public’s on-the-go lifestyle while also addressing their interest in sustainability.
Additionally, as consumers become more health-conscious, they are increasingly looking for products that incorporate beneficial ingredients like calcium citrate. Understanding how much to take can influence purchasing decisions, especially among health-focused millennials. Therefore, brands that can effectively combine convenience, sustainability, and health benefits in their packaging and products are likely to resonate with today’s consumers.