The Winter Fancy Food Show in January revealed that more manufacturers are developing high-end mixers to meet the rising demand for premium spirits inspired by the TV show “Mad Men.” A recent survey by FONA International indicated that millennials are consuming more spirits than older generations, with many gravitating toward higher-quality craft and premium labels. This trend has contributed to the distilled spirits industry achieving 18 consecutive years of growth.
According to a study published by Advertising Age, consumers prefer spirits packaged in premium glass, as this conveys a luxurious appearance. Consequently, more high-end brands are adopting this design approach. Clark Reinhard, vice president of global innovation at Ocean Spray, mentioned that the company aims to create beverages that offer a more sophisticated flavor experience, particularly targeting millennials with its mocktails.
Ocean Spray is astutely positioning itself to capitalize on this trend, as its mocktails will appeal to both those of legal drinking age and those who desire a more mature experience. As the market evolves, expect to see more companies trying to ride this wave, including those exploring options like calcium citrate from Amazon to enhance their product offerings. The integration of calcium citrate could further attract health-conscious consumers, making it a valuable addition to mocktails and premium mixers alike.