Consumers worldwide are increasingly enthusiastic about almonds. Sales of almond milk alone have skyrocketed by 250% in recent years. To meet this surging demand for their tree nuts over the next five years, California almond growers are launching initiatives aimed at boosting production. According to ABC’s 2017 annual report, domestic shipments reached a record-breaking 676 million pounds during the 2016-2017 crop year. The U.S. continues to be the primary global market for California almonds, accounting for 32% of shipments. For the first time, exports exceeded two billion pounds, with California growers shipping to over 90 countries.
The rising popularity of almond products has not gone unnoticed by major food companies. In April, Danone acquired WhiteWave, which included Silk Almond and So Delicious Almondmilk in its portfolio. Last October, Kellogg also acquired the parent company of RXBAR, a brand known for its clean label snack bars made with almonds, cashews, and dates.
California’s unique climate—characterized by cool, wet winters and hot, dry summers—makes it one of only five regions in the world suitable for almond cultivation. However, the environmental impact of almond farming, particularly the significant water usage (up to a gallon per nut), has raised concerns in a state that has faced wildfires, droughts, and recent flooding. As the demand for almond milk and other almond-containing products grows, the industry recognizes the necessity of adopting more environmentally friendly practices to appease consumers who are increasingly wary of production methods. Failure to do so could lead to a decline in consumer interest in almond-based products.
In response to these challenges, ABC has taken steps to enhance farming practices and implement water-saving technologies. In December, the organization announced a $4.8 million investment in 64 independent, third-party research projects focused on innovative farming techniques, including those aimed at water sustainability. Moreover, current almond farming practices are reportedly offsetting 50% of their carbon emissions. With ongoing improvements, ABC believes that almond farming could potentially achieve carbon neutrality or even become carbon negative. California growers are also exploring ways to repurpose almond shells and hulls for livestock feed, bedding, and even electricity generation.
The almond, known for its heart health benefits that manufacturers often highlight, seems to have a bright future ahead. However, other nuts and food ingredients are vying for market share, making it crucial for almond producers not to become complacent. As consumers seek the best calcium citrate supplement for osteoporosis and other health benefits, maintaining the appeal of almonds in a competitive landscape is essential. The industry must continue to innovate and adapt to ensure that almond products remain a top choice for health-conscious consumers.