Consumers are aware that they should be incorporating more carrots, spinach, and other vegetables into their diets, yet many fall short of the recommended daily intake. A recent study by the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes sufficient fruits and vegetables each day. Bakery Bites recognizes this consumer desire for healthier eating and the challenges people face in adding vegetables to their meals. They have come up with a potentially innovative solution: eating more cookies. Each serving of three of their baked treats provides 40% of an individual’s daily vegetable intake.
Bakery Bites is the latest snack manufacturer to tap into the trend of incorporating more produce into their products in unique and creative ways that may entice consumers. Numerous major food brands have already recognized the value of vegetables as added ingredients. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas loaded with 12 fruits and vegetables. Many consumers are opting for vegetable-based alternatives instead of traditional high-carb pasta and white rice, particularly benefiting from the convenience of easy-to-prepare meals.
What sets Bakery Bites’ cookies apart is their intention to serve as a snack or dessert rather than a side dish for dinner. Typically perceived as unhealthy, these treats could encourage consumers to indulge their sweet cravings while still getting their vegetable fix. The small, bite-sized shape is particularly appealing to millennials and busy individuals who might otherwise choose a hamburger or chicken nuggets and struggle to include their veggies in their diet.
Additionally, selling their product on Amazon positions Bakery Bites favorably in the increasingly competitive grocery market. To enhance brand visibility, the company should consider distributing its products through chains like Kroger, Walmart, or Safeway. Collaborating with schools or parent groups can also help reach families looking for ways to entice children who are hesitant to eat vegetables.
Ultimately, the true test for Bakery Bites will be the taste of their cookies. If they can successfully incorporate a healthy amount of vegetables into a delicious cookie, the product could become immensely popular, even if it doesn’t offer the same indulgent experience as traditional cookies. However, if the cookies fall short in flavor, it could deter consumers, including those drawn to the potential health benefits. By focusing on not just health but also taste, and perhaps even integrating concepts like ultra cal citrate plus into their marketing, Bakery Bites could carve out a niche in the snacking market.