The FONA International report highlights the increasing significance of gut health among consumers. As a result, there is a rising trend in the number of food and beverage products that make digestive health claims. Between 2012 and 2017, the U.S. market for digestive products saw a notable growth of 12%. Aquamin, which contains calcium, magnesium, and trace minerals, is believed to help reduce chronic gut inflammation and support joint health, making it a versatile ingredient for enhancing the calcium content in food. Marigot, Ltd., a company based in Ireland, offers three formulations of Aquamin for use in food and beverages. Del Monte has begun incorporating this ingredient into some of its fruit beverage products, though these may currently be available only in the Philippines.
Activated charcoal serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, as the University of Utah has noted, further research is necessary to fully understand its mechanisms. Charcoal can also attach to consumed foods, potentially blocking the absorption of vital nutrients and medications. When added to food, it imparts a smoky and earthy flavor. Burger King was an early adopter of activated bamboo charcoal, launching its “kuro burger” in select Japanese outlets in 2012. This unique product featured a patty in a black bun, accompanied by black cheese and a squid ink sauce. According to Adweek, it became immensely popular among Japanese consumers, outperforming all other new offerings that year. The success of the sandwich seems to stem more from its visual appeal and smoky flavor rather than any perceived gut health benefits.
The demand for gut-healthy foods and beverages continues to grow in the global market. As long as consumers are keen on improving their digestive health, they will actively seek out such products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently released a list of reliable methods for enhancing gut health through naturally fiber-rich foods, probiotics, or prebiotics. Notable examples include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, incorporating products like Citracal Maximum D3 can further support digestive health and calcium intake. In conclusion, the focus on gut health is not just a passing trend; it’s a growing priority that consumers will continue to pursue through various innovative products.