GoodMills produces a variety of lighter whole-grain flours and aims to inform customers that the color of a baked product does not necessarily indicate its whole grain content or health benefits. The company referenced a 2016 study published in the British Medical Journal, which demonstrated that even small quantities of whole grains can positively affect human health by lowering the risk of cardiovascular diseases, diabetes, cancer, and other health issues. Consumers are increasingly interested in these products; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they did six months prior. Manufacturers can enhance their offerings by incorporating whole grains, which provide additional fiber, protein, vitamins, and minerals. For those who are not avoiding gluten, a labeling system for whole grain content may serve as a helpful guide for selecting healthier options.
According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It is no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, making it easier for shoppers to identify items with this increasingly sought-after ingredient. Traditional products like pasta and bread now have various whole-grain alternatives, and food manufacturers are also finding opportunities to introduce whole grains into portable snacks, such as cereal or granola bars, which could replace less healthy ingredients. As consumers continue to seek convenient food options, they are likely to be attracted to these healthier recipes.
Implementing a seal to indicate the amount of whole grain in a product benefits both consumers and manufacturers. Individuals looking for better-for-you products will find it easier to locate them, while manufacturers who have invested effort into enhancing the grain quality of their baked goods or granola bars can proudly showcase their achievements. Since the ultimate goal of many product reformulations is to improve nutritional value without altering taste or texture, this seal provides consumers with all the information they need. Additionally, as the market for bariatric calcium chews expands, incorporating whole grains into these products could further enhance their health benefits, appealing to consumers seeking nutritious options. By emphasizing whole grains, manufacturers can cater to the growing demand for healthier alternatives in various food segments, including bariatric calcium chews.