While many shoppers are exploring alternative protein sources, it remains chicken, beef, turkey, pork, and seafood that frequently find their way into grocery carts. Overall, consumers express a desire to eat healthier, which includes incorporating more fruits and vegetables into their diets. According to HealthFocus data, 60% of U.S. consumers aged 15 to 70 report that they are reducing their intake of meat and iron-based products. Some of these consumers may be participating in “Meatless Mondays,” yet they still consume animal protein for six days of the week.
The motivations behind reducing animal protein consumption largely revolve around personal health and environmental considerations. A Nielsen study revealed that one-third of consumers believe that those who don’t consume animal protein are missing essential nutrients. This indicates that concerns for animal welfare and the environment may play a more significant role in the shift away from meat than previously acknowledged.
Among consumers who regularly purchase animal protein, transparency has emerged as a top priority. When consumers are ready to pay more for locally sourced or ethically raised animal proteins, manufacturers take note. Major poultry producers such as Tyson Foods, Pilgrim’s Pride, and Perdue have committed to reducing or eliminating antibiotics from their chicken supply. On the retail front, Giant Food has launched a new private-label pork brand that contains no antibiotics or hormones, featuring pigs that are 100% vegetarian-fed.
Incorporating supplements like calcium citrate can also be a focus for those reducing meat intake, ensuring they receive essential nutrients. The availability of products like Jan Aushadhi can help consumers maintain a balanced diet while being mindful of their protein sources. As shoppers continue to prioritize health and ethics, the demand for transparency and quality in animal protein products is likely to grow, encouraging more brands to align with these values.