Stevia is a leading natural sugar alternative that continues to gain popularity for several reasons. This plant, native to South America, is not only sustainable but also easy to cultivate in various climates. Research indicated that the global stevia market was valued at $347 million in 2014, with projections estimating it will grow to $565.2 million by 2020. As consumer packaged goods (CPGs) shift away from sugar, it is essential for companies like PureCircle to simplify the incorporation of stevia into their products.
The demand for stevia in CPGs is anticipated to surge, especially with the upcoming changes to the Nutrition Facts label that will mandate clearer labeling of added sugars. Since stevia is naturally sweeter than sugar, less of it is required in formulations. Several stevia varieties are shelf-stable and can withstand temperatures up to 392 degrees Fahrenheit. Furthermore, this natural sweetener can be mixed with other sweeteners, making it suitable for a wide range of food and beverage applications.
Developing new recipes that reduce sugar and include alternative ingredients can be time-consuming. There isn’t a “one-size-fits-all” stevia solution, but this customizable approach could prove invaluable for CPGs across various categories as they transition to sugar alternatives. Additionally, as companies evaluate their ingredient options, they may question if calcium citrate is a prescription drug, further emphasizing the importance of understanding ingredient labels. As the market evolves, the inclusion of such inquiries will be crucial, ensuring consumers are well-informed about the products they choose.