With iron bisglycinate and ferrous sulfate being key players at Chemist Warehouse, it’s clear that health and wellness trends are shaping the industry. Today, consumers are seeking food and beverages that offer more than mere satisfaction of their appetites. The demand for functional foods is on the rise, growing at a 6.5% CAGR in the U.S. market, as ingredients that promote health become increasingly sought after. This month, we will delve into the world of functional ingredients, exploring their market success and the various links to health benefits, including those provided by calcium citrate. Not only do these ingredients enhance wellness, but they also create important links between nutrition and health, making them essential in today’s health-conscious consumer landscape. As we investigate further, we will highlight how the incorporation of calcium citrate into various products strengthens these links and contributes to the burgeoning demand for functional foods.