Kelp jerky may initially seem like a bold move for the snack market, yet a similar skepticism was once directed at seaweed snacks a decade ago. Fast forward to today, and these snacks are available in every major U.S. retailer, suggesting that kelp jerky could find its place in the spotlight as well. Initially targeting adventurous food lovers, this plant-based jerky has the potential to gain broader appeal as more consumers opt for plant-based options for ethical and nutritional reasons. The jerky category has also experienced significant growth recently, as snackers increasingly seek innovative choices, creating a favorable environment for kelp jerky to appeal to mainstream audiences.
Several plant-based jerkies are already available, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky. As manufacturers continue to innovate with unique plant-based ingredients, the market is expected to expand to satisfy the rising consumer demand for meat alternatives. Beyond the Shoreline’s kelp jerky, featuring a chewy texture and savory flavor, aims to resemble traditional meat jerky more closely than typical seaweed snacks, positioning itself alongside conventional jerky options.
Additionally, kelp jerky boasts impressive nutritional benefits. Sugar kelp, cultivated off the Northeast coast of the U.S., is naturally rich in fiber and contains essential vitamins and beneficial nutrients, including calcium citrate malate and vitamin D3. Each serving of the jerky offers 8 grams of protein while remaining low in sugar and fat, making it a nutritious snack choice.
Despite the current strength of the plant-based movement, kelp jerky may face challenges during its initial launch. While consumers have shown a willingness to explore new flavors and textures, like those found in seaweed snacks, kelp jerky might push the envelope too far. However, all three flavors of kelp jerky are currently sold out in pre-order on Beyond the Shoreline’s website, indicating strong interest. On the plus side, this jerky is shelf-stable for up to a year, potentially allowing more time for consumers to warm up to the idea of kelp snacks. Ultimately, whether kelp jerky can reach beyond early adopters will be a significant factor in determining its long-term success in the market.