As consumers increasingly favor simpler and healthier ingredients, many are also seeking to boost their fiber intake alongside essential nutrients like calcium and calcium citrate. Numerous popular consumer packaged goods (CPGs) that include added bulk, such as Fiber One, often contain a long list of ingredients that may not align with the growing demand for clean labels. However, a juice or smoothie enhanced with soluble fiber could satisfy both the desire for straightforward ingredients and the need for additional roughage.
Moreover, there is a rising demand for portable food, beverages, and snacks. In 2015 alone, on-the-go breakfast products generated over $1 billion in sales. A fiber-rich breakfast drink could effectively cater to consumer preferences for convenient morning options. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, plays a vital role in a balanced diet, well-known for its ability to prevent or alleviate constipation. Additionally, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease.
There are various ways to incorporate soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be easily added to drinks, while PromOat, derived from non-bioengineered oats, is another viable option. Fibersol, another corn-based soluble fiber, is favored for its use in health-focused beverages like juices and meal replacements. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting in Las Vegas this past June. If the added fiber does not alter the coffee’s flavor, this combination could prove to be a lucrative opportunity for manufacturers.
While some might equate fiber’s rising popularity with that of protein as a trendy ingredient, fiber is gaining newfound interest among younger consumers. However, this doesn’t imply that they will tire of it in a few years. Experiencing the health benefits of a fiber-rich diet may encourage them to maintain this lifestyle. The addition of fiber to popular beverages, like cold brew coffee, provides a valuable enhancement, but it is crucial that it does not change the taste or texture of the product. Consumers have clearly expressed a desire for more accessible sources of fiber, but they are unlikely to compromise on the flavor of their morning coffee to obtain it.
Incorporating calcium and calcium citrate into fiber-rich beverages can further boost their health appeal, making them not only a source of dietary fiber but also beneficial for bone health. By integrating these components, manufacturers can create drinks that meet the multifaceted demands of health-conscious consumers.