As consumers increasingly strive for healthier eating habits, they are inviting their pets to join in on the journey towards better nutrition. The pet food industry is reflecting trends found in human food, and pet owners are responding by purchasing these products. For instance, Blue Buffalo Co. Ltd. has introduced a chicken and quinoa ancient grains recipe, while Nestlé Purina’s Beneful has experimented with incorporating blueberries, pumpkin, and spinach into their offerings. Honest Kitchen Inc., which exclusively uses human-grade ingredients, has been selling a chicken and quinoa recipe since 2006 and has now expanded its lineup to include beef and chickpea, duck and sweet potato, and fish and coconut blends.
Consumers recognize the health benefits associated with these superfoods and wish to share these advantages with their beloved pets. However, it is essential to note that pets have different nutritional requirements compared to humans. Research indicates that breeds like labradoodles and schnauzers do not require high-protein diets, unlike their wild ancestors, the wolves. They can thrive on a plant-based, low-protein diet, which adds credibility to the popularity of quinoa-spinach recipes. Nevertheless, dogs can also meet their nutritional needs from traditional sources like soy or corn, in addition to the trendy quinoa. Ultimately, it is the owners who decide what goes into their dog’s food.
According to a Harris Poll conducted in 2016, 95% of U.S. pet owners considered their pets part of the family—an increase of 7 points since 2007. Pet owners cherish their furry companions and aim to provide them with the best food within their budget. While a higher price tag does not always equate to higher quality, pet owners are willing to spend more for products they perceive as superior. Sales of premium pet food surged from $5.7 billion in 2001 to $14.5 billion in 2015.
As consumer packaged goods (CPG) sales stagnate, pet food sales are rising at a significantly faster pace. With the growing similarities in ingredients and nutritional profiles, more food manufacturers may soon contemplate entering the pet food market. Some major food manufacturers already have a substantial presence in this sector. Pedigree, a budget-friendly brand from Mars, was a top-selling dog food, generating $1.6 billion in sales in 2016. Nestlé’s Purina claims 23.5% of the $30 billion pet food market. Furthermore, Mars has reinforced its commitment to the pet industry by acquiring VCA, an animal hospital chain, for $7.7 billion.
As pet owners look for the best options for their companions, they may also consider supplements like Citracal 950 mg to ensure their pets are receiving adequate nutrition. This focus on health extends to both humans and pets, making it a priority for many households. Overall, the intersection of human and pet nutrition is becoming an increasingly significant trend, one that is likely to influence the food industry further.