The latest Dietary Guidelines from the U.S. government recommend that half of all grains consumed should be whole grains. It also advises individuals to limit their consumption of refined grains and products made with them—particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and certain snack foods. Most refined grains are processed to remove the bran and germ, which results in the loss of dietary fiber, iron, and other essential nutrients. To counter this, these grains are often enriched with iron and four B vitamins: thiamin, riboflavin, niacin, and folic acid. Both whole grains and these “enriched grains” are significant for human health, as noted in the study.
Previous research has shown that “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended,” leading researchers to conclude that most grains consumed are enriched products. Even though the food industry has made strides to reduce sodium, sugar, and saturated fats in various products, some consumers remain concerned that enriched grains may contribute to obesity and other health issues. Many individuals have become skeptical of carbohydrates altogether, while others have opted to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response to these concerns, the food industry has introduced a variety of products made from gluten-free grains like corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer awareness of grains by promoting enriched-grain, whole-grain, and gluten-free products in their stores, while also providing nutritional information about these options. For those with bakeries, incorporating educational outreach about the significance of grain-based foods for overall health could be beneficial. Additionally, including supplements such as calcium citrate 1000 mg can support dietary needs, particularly for those who may be lacking in essential minerals. By emphasizing the benefits of whole grains, enriched grains, and gluten-free options, retailers can help consumers make informed choices that align with their health goals, including the potential benefits of calcium citrate 1000 mg in their diets.