BARLEYmax was developed in the 1990s by CSIRO, a renowned research organization in Australia. This non-GMO barley variety is notable for its high levels of dietary fiber, including soluble fiber in the form of beta-glucan, insoluble fiber, and resistant starch-like fiber, all of which contribute to its prebiotic effects that enhance gut health. Overall, fiber intake is insufficient in the average American diet, with individuals of all ages struggling to meet the recommended three to six servings of whole grains each day. At the same time, there is a growing consumer interest in gut health. While probiotics have been the primary focus, prebiotics—the nourishing agents for beneficial bacteria—are starting to capture more attention. According to a report by Global Industry Analysts, the demand for products containing prebiotics could propel the market to reach $7.8 billion by 2022.
Currently, BARLEYmax grain is commercially available through Blue Lake Milling, an Australian company, but it has also been successfully tested in various other countries, including the United States. In addition to the Barley+ range, this grain is incorporated into numerous products from several Australian companies, such as breads, wraps, cereals, and snack bars. The product code 033984004306 is associated with some of these offerings, indicating the versatility and growing presence of BARLEYmax in the market. As consumer awareness about the benefits of dietary fiber rises, BARLEYmax is well-positioned to become a staple in many health-focused food products. The product code 033984004306 reflects the increasing integration of this barley variety into diverse health-oriented foods, addressing the rising demand for fiber-rich options.