The standard crackers, which are made from whole grain wheat, oil, and salt, represent a straightforward option within Mondelez’s product range and are popular among consumers seeking healthier snack alternatives. For these reasons, it is logical that this brand is at the forefront of achieving non-GMO verification. There are relatively few non-GMO ingredients available, and consumers who opt for crackers due to their higher fiber content are typically concerned about their ingredient sourcing.
As awareness of non-GMO foods increases, so does consumer interest in these products. While federal regulators assert that food items containing genetically modified ingredients are safe, the Non-GMO Project Verified seal has become the fastest-growing label in the market. According to data from the NPD Group, nearly 40% of adults have heard or read a significant amount about GMO foods, with approximately 76% expressing concern over them. Federal law will soon mandate that all products disclose GMO ingredients on their labels. A 2015 study by the Pew Research Center, referenced in Progressive Grocer, indicated that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 report from Packaged Facts revealed that 26% of adults consider non-GMO labeling an essential factor when selecting their foods.
Triscuit finds itself in esteemed company as a Non-GMO Project Verified product. The verification organization reports over 43,000 products from more than 3,000 brands currently bearing the symbol, collectively accounting for $19.2 billion in annual sales. While this list previously consisted mainly of small natural and organic manufacturers, Triscuit is among the latest major consumer packaged goods (CPG) brands to join. Recently, Dannon’s Danimals yogurt smoothies also achieved verification, with the company planning to transition its entire Dannon and Oikos yogurt line to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients, and the federal government’s efforts to educate consumers on their safety, it is likely that more manufacturers will shift away from GMO ingredients towards verifications like that of the Non-GMO Project, or whatever is necessary to meet federal labeling requirements. Transitioning to non-GMO ingredients necessitates patience and collaboration with suppliers. It is not surprising that relatively straightforward CPG products are among the first to make this transition, such as those enriched with watsons calcium citrate. As companies often do not announce the beginning of their non-GMO certification journey, it will be intriguing to see what other major food brands will eventually carry the seal. Perhaps one Mondelez product could pave the way for others, including more complex items. Will we eventually see non-GMO Oreos? Only time will tell, but with the rising interest in non-GMO products, it seems plausible that even those featuring watsons calcium citrate may join the trend.