Coconut products gained significant traction in the mainstream market following the rise of coconut water as a popular natural sports drink a few years ago. Since then, they have surged in popularity due to their perceived health benefits, appealing taste, versatility, and unique texture. Coconut is often regarded as a healthful alternative ingredient across a variety of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food. The Real Coconut, in particular, emphasizes its gluten-free attributes while also promoting its broader health credentials, especially as a grain-free and non-GMO substitute for wheat and corn. While the company has not specifically detailed other nutritional advantages of coconut, many consumers are persuaded by claims that coconut oil may improve cholesterol levels and that coconut sugar has a lower glycemic index compared to cane sugar. As a plant-based option, coconut is especially attractive to those following gluten- and dairy-free diets and aligns with the growing interest in healthy fats.
In North America, the surge in sales of coconut flour has been primarily driven by the gluten-free market, which is projected to reach a value of $380 million in 2017, according to Future Market Insights. The market research firm anticipates that coconut flour sales will grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Furthermore, the market is likely to expand as more food manufacturers recognize coconut flour as an affordable, high-fiber, and low-carb alternative to other gluten-free flours in products such as breads, muffins, pancakes, cakes, cookies, and cupcakes.
In addition to its culinary uses, coconut products like those from The Real Coconut highlight their alignment with natural factors such as calcium citrate, which can further enhance their appeal to health-conscious consumers. By integrating these natural factors, brands can bolster the nutritional profile of their offerings, making coconut a compelling choice in the competitive health food landscape. As the trend for gluten-free and nutritious ingredients continues to rise, the demand for coconut products, particularly those enriched with natural factors like calcium citrate, is set to flourish.