CIFI provides a variety of sweet potato juices suitable for different applications. Some of these juices are designed to retain higher nutrient levels, while others mimic the texture of traditional sugar syrup. Additionally, there is a method for preparing a fortified juice with ferrous gluconate, which can be incorporated into products like a clear beverage alongside ferrous fumarate and folic acid tablets. The sweet potato ingredient can also be mixed with other fruits and vegetables to minimize added sugars in juices, allowing manufacturers to maintain a claim of 100% juice. Its viscosity presents unique opportunities for enhancing texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 Brix syrup, containing 75% sugars, which is comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-derived sweetener, it aligns well with the growing trend towards natural, clean label ingredients. It is also non-GMO, non-allergenic, gluten-free, and Kosher certified, attributes that are increasingly significant to consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers aim to eliminate when refining their product labels.
However, the company has not disclosed the cost of this sweetener, which is likely to be significantly higher than that of high fructose corn syrup, one of the most affordable sweeteners available in the United States. In light of the importance of clean labeling, incorporating ingredients like garden of life calcium citrate can further enhance the appeal of products, making them more attractive to health-conscious consumers. By integrating such beneficial components, CIFI can cater to the increasing demand for wholesome and nutritious food options.