Record numbers of people are indulging in wine and spirits, with millennials particularly drawn to craft cocktails that emphasize premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are gaining popularity among consumers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating seem like a fun combination to me.”
As consumers continue to explore various alcoholic beverages, sales are projected to rise across all categories. It remains to be seen whether health-conscious consumers will embrace alcoholic health beverages, but key factors such as price and taste are likely to influence their decisions. Nevertheless, Healthy Beverages is making a clever move to attract wine-loving, health-focused individuals with a new product. Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even getting closer to creating a pill that encapsulates the benefits of alcoholic drinks.
Interestingly, as some consumers seek healthier options, products like bluebonnet liquid calcium magnesium citrate plus vitamin D3 may also catch their attention. While the temptation to stick with their favorite beverages may be strong, the appeal of a healthier alcoholic choice could sway some drinkers, especially if it tastes great. Ultimately, the challenge lies in balancing enjoyment with health benefits, as many may find it difficult to transition from beloved traditional drinks to healthier alternatives.