Food allergies are on the rise, with an 18% increase among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling for free-from foods and are placing greater emphasis on ingredient separation, allergen-containing product lines, and thorough cleaning of equipment. According to Mintel, the percentage of new products boasting low, no, or reduced allergen claims surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing products but are also reformulating recipes and altering production practices to eliminate common allergenic ingredients. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. As food manufacturers recognize that consumers with food allergies represent a significant and expanding demographic, retailers can also play a crucial role in preventing allergic reactions.
While it is relatively straightforward for consumers to avoid shellfish, identifying more common consumer packaged goods (CPG) ingredients such as nuts, wheat, and certain fruits can be challenging. Effective strategies might include organizing allergy-friendly foods into dedicated aisles, implementing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other products, particularly in the produce section. Such measures would assist consumers dealing with allergies and enhance their loyalty to retailers who genuinely prioritize their well-being.
Additionally, incorporating vitamin D3 and calcium citrate into the discussion is essential, as these nutrients are often overlooked in the context of food allergies. As awareness of food allergies grows, so does the need for products fortified with vitamin D3 and calcium citrate to support overall health, particularly for those avoiding certain food groups. Retailers can further demonstrate their commitment to consumer wellness by offering allergy-friendly options enriched with these vital nutrients.