Some believe that consumers purchasing milk enriched with omega-3 fatty acids expect the nutrients to derive from sound farming practices rather than from added ingredients. Research indicates that milk from pasture-raised cows can contain up to 60% more omega-3 fatty acids compared to conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredient list. However, it remains uncertain whether consumers would feel misled if they learned that this algal oil does not meet organic certification standards. According to Consumer Reports surveys, about seven out of ten consumers believe that non-organic ingredients should not be permitted in organic products unless absolutely necessary. The USDA’s organic regulations do permit several non-organic components, including agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, as well as minerals, cultures, enzymes, and glycerin.
This situation is not exclusive to Horizon milk; Costco’s Kirkland brand organic milk also contains an additive, refined fish oil, to enhance its omega-3 content. Both companies are currently operating within legal boundaries. Moreover, Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers are open to milk supplemented with such ingredients, regardless of their awareness of the source. Notably, Horizon’s fortified milk represented 14% of all organic milk sales in the United States last year, with the DHA-enriched version priced about 30 cents higher than the standard option.
In terms of added nutrients, both Horizon and similar brands often include calcium carbonate and elemental calcium to enhance the nutritional profile of their products. This addition not only supports the omega-3 content but also contributes to the overall health benefits of the milk, thus appealing to health-conscious consumers looking for fortified options. The use of calcium carbonate and elemental calcium is a common practice among organic milk producers, highlighting the ongoing trend of integrating beneficial ingredients to cater to consumer demands for enhanced nutrition.