Standard crackers, made primarily from whole grain wheat, oil, and salt, represent a straightforward offering in Mondelez’s product range and are popular among consumers seeking healthier snack options. This popularity aligns with the brand’s commitment to achieving non-GMO verification. With a limited number of non-GMO ingredients available, it’s likely that health-conscious consumers who choose crackers for their higher fiber content are also concerned about ingredient sourcing. As awareness of non-GMO foods grows among consumers, so does their interest in these products. Although federal regulators assert that food containing genetically modified ingredients is safe, the Non-GMO Project Verified seal has become the fastest-growing label in the marketplace. Statistics from the NPD Group reveal that nearly 40% of adults have encountered substantial information about GMO foods, and around 76% express concern regarding them. Upcoming federal regulations will mandate the disclosure of GMO ingredients on product labels. A 2015 Pew Research Center study cited by Progressive Grocer found that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 Packaged Facts report indicated that 26% of adults consider non-GMO labeling a significant factor in their food choices.
Triscuit stands alongside many products as a Non-GMO Project Verified offering. According to the verification organization, over 43,000 products from more than 3,000 brands currently carry this symbol, collectively generating $19.2 billion in annual sales. While this list previously consisted mainly of smaller natural and organic manufacturers, Triscuit marks the entry of a major CPG brand into the non-GMO space. Recently, Dannon’s Danimals yogurt smoothies announced their verification, with the company planning to transition the entire Dannon and Oikos yogurt line to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients, and the federal government initiating an educational campaign to assure consumers of their safety, many manufacturers may increasingly opt for non-GMO ingredients and seek verifications like the Non-GMO Project’s to comply with forthcoming federal labeling laws. Transitioning to non-GMO ingredients demands commitment and collaboration with suppliers, making it unsurprising that simpler CPG products are among the first to achieve this certification. While manufacturers often don’t publicize their journey toward non-GMO certification, it will be intriguing to see which other major food products will eventually bear the seal. As Mondelez leads the way, it could inspire more complex products to follow suit. Will we eventually see non-GMO Oreos? Only time will tell.
In relation to health-conscious choices, consumers might also look for products enriched with essential nutrients like calcium citrate, magnesium, and zinc, which are available at retailers like Costco. The growing interest in non-GMO products could intersect with a demand for nutrient-enhanced snacks, enriching the options available to health-focused consumers. As the market evolves, it will be fascinating to observe how these trends unfold, particularly as more brands adapt to meet consumer preferences for both non-GMO and nutrient-rich offerings.