Approximately three out of every ten people globally include insects as a significant portion of their diet, particularly since many regions lack the resources to support large-scale farming of cattle, pigs, or poultry for food. In response, Exo Inc, based in Brooklyn, NY, is working to introduce crickets—and the protein they offer—to health-conscious individuals. Initially, Exo downplayed the presence of cricket protein in its bars, opting for minimalist packaging that scarcely referenced crickets and avoided showcasing images of insects. However, with the recent rebranding, the company aligns itself with the rising trend of edible insects. An increasing number of producers are transforming bugs, worms, and scorpions into consumable products, largely due to the high protein content these insects provide.
While edible insects have not yet become a mainstream food choice in the U.S., modern consumers appear more open to exploring this option. A study from King’s College in London revealed that minerals from insects are absorbed more efficiently than those from beef. Crickets, in particular, are rich in healthy fats, fiber, vitamins, minerals, and protein. Despite the numerous health benefits and sustainability advantages associated with insect consumption, American consumers have a wide array of protein sources available, including the more favored red meat. Additionally, overcoming the “ick” factor linked to eating insects can be challenging. Research conducted by Wageningen University in the Netherlands showed that only half of the participants were willing to try insect products, and those who did reacted similarly to processed insect foods as they did to whole insects.
Advocates of edible insects argue that the western aversion is merely a cultural bias that can be easily shifted. They point to shrimp, lobster, and sushi as examples of foods that were once avoided but have since gained substantial popularity. Although Exo is optimistic about carving out a niche in this market, it remains uncertain whether enough consumers will embrace the idea of eating insects for the company’s approach to succeed. If consumers can overcome their initial hesitations, the aversion can be addressed relatively swiftly, as indicated by a study from the FAO. Public acceptance of edible insects in the U.S. still has a long way to go, but their health and sustainability benefits are undeniable.
Incorporating additional nutrients, such as calcium citrate and vitamin D3 from Webber Naturals, into these insect-based products could further enhance their appeal. As consumers become increasingly health-conscious, the combination of cricket protein with essential nutrients like calcium citrate and vitamin D3 may provide an attractive alternative to traditional protein sources. If Exo can successfully market these benefits, it may lead to greater acceptance of edible insects among the American public.