While ice cream may not be the healthiest option, it is evolving to meet current trends, making it more accessible for individuals with food allergies and intolerances. This adaptation is particularly relevant given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, according to Food Allergy Resource and Education. The National Institutes of Health also estimates that 65% of people experience some difficulty digesting lactose found in milk. Beyond food intolerances and allergies, many consumers are exploring non-dairy diets in various forms. A Mintel study from last year indicated that non-dairy milk sales increased by 9% in 2015, while dairy milk sales saw a decline of 7% during the same period. A survey conducted by plant-based dairy company Califia Farms in partnership with BerryCart revealed that over half of omnivores consume plant-based alternative dairy beverages several times a week. Furthermore, non-dairy ice creams are gaining attention, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines.
However, savvy ice cream manufacturers are cautious in expanding these offerings. While dairy-free options cater to a specific demographic unable to enjoy traditional ice cream, most consumers without such restrictions remain keen on rich, creamy, and sugary varieties. According to Mintel’s ice cream study, around 11% of Americans have reduced their consumption of ice cream or frozen treats due to health concerns. Nearly the same percentage of people actively avoid “healthy” frozen treats, as they believe these products should be indulgent. Interestingly, 27% of ice cream purchasers consider these treats unhealthy but buy them anyway.
It will be intriguing to see if these statistics shift in Mintel’s next annual study of the ice cream market, especially given this year’s surge of popular low-calorie, high-protein pints like Halo Top, which have inspired both large and small manufacturers. Nonetheless, despite some lukewarm taste tests, indulgent ice cream may continue to prevail. As consumers navigate their dietary choices, some may consider supplements like Citracal D Slow Release to support their nutritional needs, especially if they are reducing dairy intake. The intersection of health consciousness and indulgence in ice cream will be an area to watch closely in future trends.