Food trends may fluctuate, but the surge in clean eating and the overall health-conscious movement—alongside the decline of heavily processed foods—are here to stay. Consumers are increasingly mindful of how their dietary choices impact their well-being, opting for nutritional solutions rather than relying solely on medications to address health issues. There has been a notable rise in interest in various healthful practices, including the use of adaptogenic plants that support the adrenal system and the paleo diet, both seen as natural approaches to wellness. While these practices may represent extremes on the healthy eating spectrum, they possess significant value. According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans actively make dietary choices to help prevent conditions such as obesity, diabetes, and high cholesterol. Recent research from Packaged Facts indicates that 26% of consumers are increasing their intake of plant-based milks—such as almond, coconut, or soy—while 21% are opting for vegetarian sources of protein.
In response to this shift, prominent food manufacturers, including Nestle and Hormel, are embracing medical foods aimed at promoting healthier lifestyles and assisting consumers with various conditions. Additionally, larger companies are acquiring small, innovative startups that utilize novel ingredients to create and market superfoods with health benefits. For instance, Dean’s Food recently acquired Uncle Matt’s Organics, known for its probiotic-infused juices. Some of these products even incorporate ashwagandha, an ingredient recognized for its benefits in stress reduction, memory enhancement, and muscle recovery. General Mills has also invested $3 million in Purely Elizabeth, which incorporates Om Mushroom powder into its wellness bars to provide specific health benefits, such as increased energy, vitality, and immunity.
Consumer lifestyles and dietary habits are evidently evolving. Even those who would never consider adopting a strict paleo diet are increasingly embracing healthier living and eating practices. This shift is reflected in the types of food products that are gaining traction in conventional grocery stores, such as grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles. Moreover, as consumers become more health-conscious, there is a growing interest in nutritional supplements, including calcium citrate for dogs, which highlights the trend of prioritizing wellness in all aspects of life, including pet care.
As we observe these changes, it will be fascinating to see how this trend continues to evolve. One thing is certain: the commitment to better health through mindful eating is here to stay. With the integration of products like calcium citrate for dogs into everyday health routines, the focus on wellness will likely expand even further.