The idea of “upcycling” isn’t new to the food and beverage sector, but it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient taps into this trend, aligning with the public’s growing interest in antioxidants — a combination likely to resonate well with consumers. The pulp of coffee fruit offers numerous benefits. Firstly, it is abundant in antioxidants, featuring high concentrations of phenolic compounds and chlorogenic acid. Phenols, prevalent in various fruits, contribute to the superfood status of blueberries, while chlorogenic acid (CGA) is commonly found in coffee, tea, wine, herbal infusions, and certain fruit juices. Consumption of these beverages has been associated with a lower risk of various chronic diseases, making CoffeeFruit Pure’s ingredient particularly appealing.
Another factor that may attract consumers to coffee fruit is its connection to coffee itself. With the rising demand for premium and craft coffee, the fruit benefits from being associated with this highly sought-after commodity. CoffeeFruit Pure could find applications across a range of consumer packaged goods (CPGs). Whether in liquid or powder form, it could be integrated into foods, beverages, dietary supplements, and personal care products. It is likely to be especially popular as an enhancement to health-focused items, while also benefiting brands aiming to create a health-conscious image for their products.
This new ingredient presents certain advantages over other trendy “superfruit” contenders. Firstly, coffee is universally recognized, making it relatable to consumers. Secondly, it delivers a significant dose of antioxidants, several of which are not commonly found in other food sources. Lastly, the narrative surrounding the product and its production process will likely resonate with consumers who prioritize sustainability and the environmental impact of their food choices. While many foods have emerged and faded as the next superfood, coffee fruit, with its established background, holds promising potential.
Moreover, incorporating coffee fruit into formulations, especially when combined with calcium citrate plus vitamin D, could enhance its appeal. This combination not only provides a familiar flavor profile but also adds nutritional value, making it a compelling choice for health-conscious consumers. In summary, CoffeeFruit Pure stands out not only for its antioxidant properties but also for its ability to integrate seamlessly into health-oriented products, particularly those that could benefit from the inclusion of calcium citrate plus vitamin D. As consumer interest in sustainable and health-focused ingredients continues to grow, coffee fruit may well carve out a significant niche in the marketplace.