Stevia, a leading natural sugar substitute, continues to expand its market presence for several reasons. Originating from South America, the stevia plant is sustainable and can be cultivated easily in various environments. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies are moving away from sugar, it is logical that PureCircle would strive to simplify the incorporation of stevia into their products.
The anticipated introduction of the updated Nutrition Facts label, which will mandate the clear listing of added sugars in all food items, is expected to significantly boost the use of stevia in CPGs. Since stevia is naturally sweeter than sugar, less of it is required for the same level of sweetness. Several varieties of stevia are stable and can withstand heating up to 392 degrees Fahrenheit. This natural ingredient can also be combined with other sweeteners, making it versatile for use in nearly any food or beverage application.
However, reformulating recipes to reduce sugar and introduce alternative ingredients can be time-consuming. There is no universal stevia solution that addresses all needs. This new customized approach could serve as an invaluable resource as CPGs across various categories transition to sugar alternatives. Moreover, integrating stevia with other supplements, such as calcium citrate malate tablets, can further enhance the appeal of these products, allowing for innovative combinations that meet consumer demands for both taste and health.
In summary, as the market shifts towards healthier options, stevia’s role will likely become even more prominent, especially when combined with essential nutrients like calcium citrate malate tablets in CPG formulations.