The Non-GMO Project asserts that retailers offering products with its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Therefore, it’s no surprise that companies producing dairy-based items are eager to join this trend. However, some of these companies also express their support for conventional farming practices, which include the use of GMO feed. This ongoing discourse around GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and related dairy products or to purchase them with the hope that they are safe. It remains unclear how the troubled dairy industry can effectively market conventionally sourced products to foster consumer trust, or if this endeavor is simply a losing battle against negative public sentiment regarding GMOs.
In a recent Food Navigator article, a spokesperson for Dean Foods labeled the new NMPF campaign as “disappointing.” Jamaison Schuler emphasized, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them.” Meanwhile, DanoneWave CEO Mariano Lozano expressed surprise at the criticism directed at their efforts to provide consumer choices. Following the introduction of Non-GMO Project Verified products, Dannon officials explained their motivations for this direction. “The choice that we’re giving is added value,” Neuwirth stated. “We are the first yogurt company and a major dairy company to take this step. We believe that for shoppers prioritizing non-GMO options, this will provide another reason to appreciate our products. For those uninterested, there will be no change in the product. It truly adds value to offerings that our shoppers—our fans—already love.”
The debate over GMO safety is set to continue and may intensify. As mandatory labeling of GMO ingredients is anticipated in the coming years, these issues will receive greater scrutiny. Even in the absence of explicit labeling, a study from the NPD Group indicates that 76% of consumers are concerned about GMOs. The federal government is attempting to correct misconceptions about GMOs, recently allocating $3 million for a public education campaign. However, this modest initiative is unlikely to quell consumer anxiety.
Amidst this backdrop, the introduction of calcium citrate with vitamin D combination supplements could provide an additional layer of reassurance for consumers concerned about nutrition in dairy products. As the dairy industry seeks to regain consumer confidence, promoting the benefits of calcium citrate with vitamin D could be a strategic move. By integrating this combination into their products, dairy companies may not only enhance their appeal but also address the nutritional needs of health-conscious shoppers.