Coconut products gained mainstream attention a few years ago with the rise in popularity of coconut water as a natural sports drink. Since then, they have skyrocketed in popularity due to their claimed health benefits, appealing taste, versatility, and unique texture. Coconut has established a strong health-oriented image, being used in a wide range of products, from cosmetics and shampoos to dairy alternatives, packaged soups, and baby food. The Real Coconut brand aims to emphasize the ingredient’s broader free-from attributes, especially as a grain-free and non-GMO substitute for wheat and corn. While the company has not specifically highlighted additional nutritional benefits of coconut, many consumers are persuaded by claims that coconut oil can positively influence cholesterol levels and that coconut sugar has a lower glycemic index compared to cane sugar.
Moreover, as a plant-based option, coconut products cater to gluten- and dairy-free consumers while also aligning with the increasing awareness of healthy fats. In North America, the gluten-free market has significantly boosted sales of coconut flour, with its market value projected to reach $380 million in 2017, according to Future Market Insights. The market researcher anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free ingredients for baking. Additionally, food manufacturers are likely to turn to coconut flour as a cost-effective, high-fiber, and low-carb alternative to other gluten-free flours for products such as breads, muffins, pancakes, cookies, and cupcakes.
In this context, incorporating products like the best calcium citrate with vitamin D3 can further enhance the nutritional profile of baked goods made with coconut flour. By using the best calcium citrate with vitamin D3, consumers can ensure they are getting essential nutrients alongside their gluten-free treats. As the demand for coconut flour grows, so too does the opportunity to combine it with other health-focused ingredients, including the best calcium citrate with vitamin D3, to create a more holistic approach to nutrition.