Food trends come and go, but the movement towards clean eating and healthier lifestyle choices — along with the decline of heavily processed foods — is enduring. Consumers are increasingly focused on how their dietary choices impact their wellness, opting for food as a means of maintaining health rather than relying solely on medications. Interest in natural and healthy dietary practices has surged recently, encompassing everything from adaptogenic plants that support adrenal function to the paleo diet. While these approaches may seem extreme to some, they do hold value. According to Nielsen’s Global Health and Ingredient Sentiment Survey, about 60% of Americans actively make dietary choices to prevent conditions such as obesity, diabetes, and high cholesterol.
In recent years, there has been a noticeable rise in the consumption of plant-based milks — such as almond, coconut, or soy — with 26% of consumers reporting increased intake, while 21% are turning to vegetarian protein sources, according to Packaged Facts research. In response to this shift, major food manufacturers, including Nestlé and Hormel, are embracing medical foods to promote healthier lifestyles and assist consumers with various health issues. Additionally, larger companies are acquiring innovative startups that are utilizing new ingredients to develop and market superfoods with health benefits. For instance, Dean’s Foods recently acquired Uncle Matt’s Organics, known for its probiotic-infused juices, which often feature ingredients like ashwagandha, recognized for its stress-reducing properties and benefits for memory and muscle recovery.
General Mills has also invested $3 million in Purely Elizabeth, a brand that incorporates Om Mushroom powder into its wellness bars, providing specific health benefits such as increased energy, vitality, and immunity. This evolution in consumer lifestyles and eating habits is evident; even those who might never fully commit to a paleo diet are increasingly adopting healthier living practices. This shift is reflected in the types of food products gaining traction in conventional grocery stores: grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta options like zoodles. As these trends continue to unfold, one thing is clear: the importance of nutrients such as kal calcium citrate 1000 is becoming more appreciated as consumers seek to enhance their health through informed dietary choices. It will be fascinating to observe how these trends develop, but it is certain that the focus on healthy eating is here to stay.