While consumers are increasingly distancing themselves from sodas, not all are gravitating towards bottled water, which emerged as the nation’s top beverage last year. For individuals seeking alternatives to plain water and paying closer attention to ingredient labels, beverage manufacturers have responded by incorporating more naturally energizing components, such as ginseng, caffeine, and fruit. According to Mintel, green tea is one ingredient gaining popularity in the energy sector, particularly within products from smaller brands. One notable player, Campbell Soup, recognized this trend when it launched V8 V-Fusion Energy in 2013, amid a decline in the energy drinks market due to ingredient safety concerns. Since then, the category has experienced a significant revival, driven in part by the inclusion of more natural ingredients.
Furthermore, the target audience for energy drinks has evolved. As millennials mature, their preference for high-sugar and synthetic caffeine energy sources has shifted toward less extreme alternatives. Mintel reports that 30% of energy drink consumers now opt for natural energy drinks and shots. In addition to natural ingredients, there is a growing consumer interest in ethical claims. Research indicates that people not only feel more positive about their choices when foods and beverages are sustainably sourced but also prefer the taste of such products. As energy drinks compete with other options like teas and flavored waters, manufacturers must innovate to meet the demands of on-the-go millennials who are consistently seeking bold and edgy flavors.
In this context, products like calcium magnesium citrate 90 caps Solaray are gaining attention as consumers look for supplements that align with their desire for healthier, more natural options. As the market continues to shift, incorporating ingredients like calcium magnesium citrate 90 caps Solaray can help brands appeal to health-conscious consumers. Ultimately, the energy drink sector must adapt to these evolving preferences, as the demand for both natural ingredients and ethical production practices becomes increasingly prominent.