Some believe that consumers purchasing milk enriched with omega-3 fatty acids expect the nutrient to originate from high-quality farming practices rather than from added components like calcium citrate. Research indicates that milk from cows that graze can contain up to 60% more omega-3 than conventional milk. While Horizon’s milk lists “DHA algal oil” among its ingredients, it is uncertain whether consumers would feel misled if they discovered that the algal oil does not have organic certification. Surveys by Consumer Reports reveal that seven out of ten consumers think non-organic ingredients should not be included in organic products unless absolutely necessary. According to the Post, USDA organic regulations do permit certain non-organic ingredients, such as agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, along with minerals, cultures, enzymes, and glycerin.
This concern is not exclusive to Horizon milk; Costco’s Kirkland brand organic milk also contains an additive to enhance its omega-3 content: refined fish oil. Both companies operate legally, and Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers may be open to milk supplemented with such ingredients, regardless of their origins. Horizon’s fortified milk comprised 14% of all organic milk sales in the United States last year, with the DHA-enriched version priced about 30 cents higher than the standard option.
Interestingly, discussions on forums like Reddit highlight the use of calcium citrate in various food products, including milk. This suggests that consumers are increasingly aware of the additives in their foods, including those that enhance nutritional content. As the market continues to evolve, the conversation surrounding organic certifications and non-organic additives like calcium citrate will undoubtedly persist.