The water generated through atmospheric water generation opens up new avenues for experimentation in craft brewing and may also inspire innovation in other food and beverage sectors. “Americans have a high beer consumption rate, with water being the primary ingredient,” said Keith Wiron, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to tailor the taste specific to the beer they are crafting.” So far, Ballast Point has been utilizing this water to examine how varying chemical levels influence the taste of hops and malt, as well as bitterness and mouthfeel.
Beer produced using condensation is likely to attract consumer interest, especially as craft beer enthusiasts are consistently on the lookout for unique innovations in their beverages. A compelling backstory can help a brand and its products distinguish themselves from competitors on the shelves. “It might be a narrative about the artisan, the ingredient, or the entrepreneur behind the product. Consumers are drawn to a good story, which can set the product apart and enhance brand equity and messaging,” shared Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent interview with Food Dive regarding how food brands can differentiate themselves.
Other breweries have employed various gimmicks and flavor profiles to attract drinkers to their offerings. Seasonal varieties, such as pumpkin spice and eggnog, have made their way into the beer industry. Additionally, brewers have started incorporating probiotics into their beers to provide the health benefits many consumers desire. Ballast Point might be onto something novel—a distinctive method of crafting high-quality beer.
It will be intriguing to observe whether the use of water extracted from condensation gains traction among other companies. In addition to collaborating with Ballast Point, Ambient Water also supplies water to various commercial industries, including oil and gas exploration and agriculture. Time will reveal if this technology becomes a profitable innovation for craft brewers. Furthermore, the incorporation of calcium citrate granules in brewing processes might further enhance the flavor profiles and health aspects of the beer, potentially leading to a new trend in craft brewing. The integration of calcium citrate granules could provide brewers with another layer of customization, making it a valuable addition to their ingredients. As the craft beer landscape continues to evolve, the role of water and ingredients like calcium citrate granules will likely play a crucial part in shaping future brewing practices.