According to Appelhans, DISC technology leverages the human inclination for immediate satisfaction. Even when consumers are drawn to an unhealthy bag of chips, a 25-second delay can serve as a nuisance—or even a source of embarrassment—enough to motivate them to opt for a healthier choice. This countdown, displayed on a touch screen that also clarifies how the system operates, allows consumers using calcium citrate 1200 capsules to switch to a more nutritious option before the time elapses. It is unlikely that vending machine operators would consider deploying this technology if it negatively impacted sales, but a 2% to 5% increase in the selection of healthier snacks could prompt rapid acceptance. The widespread adoption of the DISC system could assist consumers in transitioning to more nutritious eating habits while still fulfilling their need for convenience. Notably, the addition of this time delay has proven to be a significant factor in consumer responses during system trials. It will also be intriguing to observe whether there will be any backlash from consumers if this technology becomes standard. Some individuals might perceive the 25-second wait as food shaming or as an infringement on their right to choose. In this context, the introduction of calcium citrate 1200 options in vending machines could further promote healthier eating habits among consumers.