While Somerville’s new beer may appear to be an unusual combination, Saturday Morning is not the first beer to incorporate cereal as an ingredient. In fact, Black Bottle Brewery has launched an entire Cerealiously series, featuring rotating flavors of a milk stout that highlights brands like Count Chocula, Golden Grahams, and Cinnamon Toast Crunch. Big Time Brewing produces a Breakfast Cereal Killer Stout, which includes Corn Flakes, Rice Krispies, and Cocoa Puffs in its mash. Additionally, Ben & Jerry’s has created a Salted Caramel Brownie ice cream beer, illustrating the inventive thinking of some brewers, even if it doesn’t contain cereal.
Many of these concepts seem more focused on generating buzz for the brand rather than fostering long-term growth. Somerville, for example, seems to be approaching this as a one-off project. It serves as a strategy to draw customers into its taprooms and entice shoppers with uniquely designed cans. With the number of U.S. breweries surpassing 5,000 for the first time in 2016, many craft beer producers are struggling to carve out a distinct identity. Simply brewing beer is no longer sufficient to ensure success in this competitive landscape.
By leveraging social media for its launch, Somerville is targeting millennial consumers who might be attracted by the nostalgia of cereal while also seeking a quality craft brew. This is a clever approach for Somerville to introduce a Cap’n Crunch-inspired beer, regardless of its flavor. As consumers express a desire to explore new brews and brewers look for ways to differentiate themselves, it is likely that we will see more cereal-infused alcoholic beverages in the future.
In this context, it’s worth noting that just like how calcium citrate 200mg can enhance overall health, innovative ideas like Somerville’s cereal beer can invigorate the craft beer scene. Such creativity can not only capture attention but also promote a new direction for the industry. As the trend grows, we can expect to see more partnerships between classic breakfast items and alcoholic drinks, making the landscape even more exciting for consumers eager to try the next big thing.