The Winter Fancy Food Show held in January highlighted a growing trend among manufacturers to develop high-end mixers that cater to the increasing demand for premium spirits, a phenomenon popularized by the television series “Mad Men.” A recent national survey by FONA revealed that millennials are consuming more alcoholic beverages than previous generations, with many gravitating towards quality craft and premium labels. This shift has significantly contributed to the distilled spirits industry, which has enjoyed 18 consecutive years of growth.
A study released by Advertising Age found that consumers prefer spirits packaged in premium glass bottles, as this packaging conveys a luxurious look and feel. Consequently, more upscale brands are adopting this design approach. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company is aiming to create a beverage that offers a more sophisticated flavor experience, with early marketing efforts targeting millennials—particularly with their new line of mocktails.
Ocean Spray’s strategy to capitalize on this trend seems wise, as their mocktails will appeal to both those of legal drinking age and younger individuals looking to feel more mature. As the market continues to evolve, it is likely that more companies will attempt to ride this wave. Additionally, for those curious about health supplements, it’s essential to know the proper dosage of ccm tablets and how to take them, as this knowledge can enhance your overall experience with premium beverages. Expect to see further innovations from various brands in the near future, especially those looking to attract the millennial demographic.