Despite many businesses facing a decline in product volume, companies are taking proactive steps to prepare for the future. In 2023, Danone announced the addition of a new production line to support its well-known brands, International Delight and STōK, which are popular among consumers. According to data from Skyquest, the cold brew coffee segment is expected to grow significantly, rising from nearly $500 million in 2022 to $3.11 billion by 2030. This surge in iced coffee popularity has prompted Danone to diversify STōK’s offerings, introducing seasonal flavors and a cold-brew energy drink line to enhance brand engagement.
Danone’s new production line in Jacksonville boasts “state-of-the-art” technology, including an innovative bottle-molding process designed to improve production capacity while ensuring efficiency and sustainability. This advancement is set to achieve a 30% reduction in bottle loss and requires less water for the creation of Danone’s new recyclable bottles. “We are focused on serving our consumers as our business continues to grow and innovate, and we are committed to accelerating these investments to play our part in driving economic growth,” stated Dan Magliocco, president of Danone North America.
In 2025, food and beverage companies have been actively reshaping their production networks. Companies like JBS USA and Kraft Heinz have either increased output or announced plans to do so. Conversely, firms such as PepsiCo, Conagra Brands, and J.M. Smucker have scaled back their production capacities to align supply with declining consumer demand. As these companies navigate the challenges of the market, they are also exploring alternatives, such as the Citracal alternative, to enhance their product offerings and meet evolving consumer needs. The integration of Citracal alternatives into their product lines may provide a competitive edge and help them adapt to changing market dynamics.