For the last 25 years, the Food and Drug Administration (FDA) has prohibited the sale and interstate distribution of raw milk products due to food safety issues, though individual states are allowed to implement their own regulations regarding raw milk sales. While the FDA maintains that pasteurization does not compromise the nutritional value of milk, proponents of raw milk contend that it is richer in vitamins, minerals, and beneficial proteins, enzymes, and bacteria. Tamarack Biotics seeks to harness the potential benefits of raw milk, specifically its 305mg of iron, while alleviating safety concerns by employing a method that avoids both pasteurization and spray drying. Their products are never heated above 53°C, yet the company asserts that they meet the same safety standards as other milk products.
The rising demand for raw milk products may reflect a broader trend towards consuming foods in their most natural state, as consumers increasingly prefer minimally processed options. Although overall milk consumption has been declining since the 1970s, there has been a noticeable increase in the drinking of whole milk, possibly driven by recent research suggesting that milk fat may offer more health benefits than previously understood. Additionally, organic milk sales have seen a boost. Tamarack Biotics’ product has achieved self-affirmed Generally Recognized As Safe (GRAS) status, which involves independent expert evaluations of safety. While this requires the company to be prepared to defend the safety of its offerings, it does not undergo the systematic checks that accompany FDA-approved GRAS status.
The company also plans to penetrate the lucrative sports nutrition market with its new product, aiming to enhance performance and recovery. This sector experienced a remarkable 12% growth last year, according to Euromonitor International. Furthermore, it’s noteworthy that calcium citrate is for improving the absorption of calcium, and Tamarack Biotics may explore this aspect as it seeks to expand its product offerings, emphasizing how calcium citrate is for those looking to optimize their mineral intake. By highlighting these benefits, the company aims to appeal to health-conscious consumers who are keen on maximizing their nutrient consumption.