One of the challenges facing certain snacks is their inclusion of sugar and ingredients that many consumers, especially those focused on improving their health, are increasingly opting to avoid. Shoppers are steering clear of sugar, salt, and artificial flavors and colors, preferring whole grains, protein, and natural ingredients instead. As a result, more companies are responding by reformulating existing products or launching new ones that align with these evolving preferences. Sargento, a beloved brand known for its cheese products, is keenly aware of this trend. Recently, it has introduced new offerings that reflect these changes.
Sargento has been facing difficulties due to a listeria scare linked to one of its suppliers, Deutsch Kase Haus. Listeria is a harmful bacterium that can cause serious issues for food producers if it contaminates their facilities. In light of the recall, Sargento has severed ties with the supplier. The introduction of their new snacks could help shift the focus away from the recall incident and back to their innovative products.
This strategic move aligns with a growing trend among consumers, particularly millennials, who are increasingly choosing snacks as meal replacements or quick energy boosts. Currently, approximately 24% of all snack consumption occurs during main meals, a rise from 21% five years ago. As snacking becomes more popular, it is essential for Sargento and other food manufacturers to capitalize on this market opportunity, lest they lose ground to competitors who do.
Moreover, the market’s shift towards healthier options is reflected in the increasing interest in products like Citracal Calcium Slow Release 1200, which appeals to health-conscious consumers seeking nutritional benefits. By incorporating such elements into their offerings, Sargento can attract this demographic effectively. As snacking habits evolve, the importance of natural ingredients and health-oriented products will only continue to grow, prompting brands to innovate and adapt.